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This is not the Steam game
Japanese Culture (I'm an Expert), the 2008 copypasta
This is a forum post from 14 Jul 2008 on NeoGAF. It is not the Windows game I'm an expert, and the developer has not said the title refers to it.
The line people quote
I don't know how much the rest of you know about Japanese culture (I'm an expert), but honor and shame are huge parts of it.
Muppet345 on NeoGAF, 14 Jul 2008, as recorded by the Know Your Meme archive of 6 Oct 2026.
The post sat in a thread titled around Final Fantasy XIII coming to Xbox 360. The writer used “Japanese culture” to argue that Square Enix giving that game to Xbox was self-destructive. I am quoting three beats, not pasting the whole post: the expert claim, the honor-and-shame line, and the Xbox conclusion. The archive has the rest.
How it spread, according to that archive
- Same day, a YouTube account named ff13petition uploaded a reading. The archive says that upload passed 756,000 plays, and that listeners treated the voice as Kevin “Fragmaster” Bowen from Something Awful.
- Later in 2008, NeoGAF users talked about it as a meme of the year. The archive is the source for that conversation. I am not treating it as a measured ranking.
- The entry says the template kept being reused, including a 2013 mention, a 2018 ResetEra tenth-anniversary thread, and a 2019 Polygon piece about Sekiro's difficulty. I have not opened the Polygon article, so that last item stays “as the KYM entry tells it”, not as my own reading.
- The archived entry count is 75,415 on the 6 Oct 2026 snapshot. A different day would show a different number. I am not updating it from memory.
Why people still paste it
The joke is the confidence. The speaker announces expertise in the same sentence that starts a broad claim about a whole country's business culture, aimed at a video-game release decision. Later posters swap in a new subject and keep the “I'm an expert” frame. That reuse is the meme. I am not using this page to grade whether the original claim about Final Fantasy XIII sales was right. I did not re-check those sales figures.
The 2026 game that shares the words
I'm an expert on Steam is an action-racing game, App 3263760, released 9 Nov 2026 in the US store. Its public description is about key prompts and a draining health bar. Putting the two side by side is the whole relationship I can support: the titles match, and no developer note connects them.


Related pages
Sources
- NeoGAF original post thread, page 36 (search-indexed) — checked 2026-11-11
- Know Your Meme archive, 6 Oct 2026 — checked 2026-11-11
- Know Your Meme entry — checked 2026-11-11
- Steam store page for the game — checked 2026-11-11
Updated 2026-11-11.